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When your data
finally makes Sento.

Sento is the digital data and analytics platform for e-commerce. All your business data in one place, checked and turned into advice you can build on.

  • Everything in one place

    Orders, costs, payouts and hours in a single database. Your whole organisation works from the same number.

  • Data you can trust

    Every line is checked before it counts. What does not add up gets named instead of quietly smoothed over.

  • AI that knows your numbers

    Ask your question in plain language and read the answer with the calculation and the source beside it.

  • In the EU, and yours

    Stored in the EU, encrypted in transit and at rest, and never used to train AI models.

Revenue and bank balance
say only so much.
Sento shows the rest.

Platform

From scattered exports to one answer.

Sento brings your sources together, calculates with fixed rules and explains what comes out. Every amount clicks through to the line it came from.

Margin per order

AI chatDemo

What do you want to look at?

Gross margin

€ 0€ 10k€ 20k€ 30k€ 40k€ 50k

Click a month to zoom in

Orders per hour against the norm

ActualNorm

26303438wk 27wk 28wk 29wk 30wk 31wk 32wk 33wk 34

Data checks

Check first, calculate after.

Most reporting errors are not in the arithmetic but in the data underneath it. Sento names what is wrong instead of smoothing it over.

Recognise, never guess

Sento reads your columns and says what it is unsure about. What it cannot prove, it asks you, rather than quietly filling something in.

Empty is not zero

If data is missing, the figure says which share of your revenue it covers. A gap never silently becomes a zero here.

Never counted twice

Lines are de-duplicated within an invoice and never across invoices, so a correction sent later cannot hit your costs twice.

The AI does not calculate

Connections and explanations come from the AI, the amounts from fixed calculations. A language model can never change your numbers.

Systems

Your existing systems stay where they are.

Sento reads the exports you already run, and fetches the data itself from a growing number of systems. Nothing has to migrate and nobody has to unlearn what they know.

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Use cases

What you use Sento for.

Four questions separate systems cannot answer, and one checked database can.

Get started

What is left per order?

Every bit of revenue and every cost attached to an order, from purchase value to the line on the carrier invoice. Including the costs no order system holds.

What does shipping really cost?

Every line on your carrier invoice goes to the shipment it belongs to. So you see per destination, weight and method what you pay and what you pass on.

How is your cash flow doing?

Looking ahead instead of back. You see how your liquidity develops based on your own seasonal pattern, buying rhythm and payment terms.

An answer to your question

Ask the AI in plain language what you want to know about your own numbers, and read the answer with the calculation and the source beside it. No report to build, just ask.

Setup

From first file to first answer.

  1. 1

    Send your data

    Your exports as CSV or Excel, or a connection that fetches them for you. Nothing about the way you work today has to change.

  2. 2

    Sento checks it

    Columns are recognised, differences named, duplicate lines removed. What Sento cannot prove, it asks you.

  3. 3

    You read what it says

    Your margin, your costs and your norms, in plain language, with the calculation and the source line behind every statement.

Security

Your whole administration, fully secured.

  • Stored in the EU, processed under the GDPR
  • Encrypted in transit and at rest
  • Strict data separation per customer
  • Roles and permissions per team member
  • No AI model training on customer data
  • Who changed what, and when, is recorded
Portrait of Kevin van den Broek, founder of Sento

About us

We build Sento because we needed it ourselves.

The calculation rules come from real month-end closes, including the mistakes that cost money there.

The monthly numbers of an e-commerce business come from separate corners: revenue from the order system, costs from the carrier invoices, payouts from the payment provider. Every system is right about its own piece, and nobody can say how the business is actually doing.

I ran that close myself, month after month, and Sento is the tool I wanted back then. It puts those sources side by side, checks them before anything lands, and shows for every amount which file and which line it came from.

Kevin van den Broek, founder

Frequently asked questions.

Could I not do this in Excel?

Once, yes. Every month again, with a few hundred thousand carrier lines and an invoice that arrives two weeks later, it becomes a full day nobody wants. Sento does the same steps and records for every amount where it came from.

Who is Sento for?

For e-commerce businesses in the Netherlands and Belgium that steer on revenue and bank balance but miss the whole picture. Too big for bookkeeping alone, not yet a finance team of their own.

Which systems can I connect?

Any package that can export, via CSV or Excel. On top of that there are connections that fetch your data themselves, so your overview stays current without you doing anything.

How do I know a number is right?

Every amount clicks through to the line in your own file it came from. If data is missing, Sento says which share of your revenue the figure covers instead of quietly making it a zero.

Why not just a Power BI dashboard?

A dashboard draws whatever you feed it; it checks nothing. Power BI does not answer "is this number right", and you maintain the connections and calculations underneath yourself. Sento checks the data before it counts, shows the source line behind every amount, and lets you ask your follow-up question in plain language instead of building another report for it.

Could I not just ask ChatGPT or Claude?

For a single file, often yes. The difference is what the model can see and what you dare do with the answer. Sento works on your whole database instead of one upload, so it can connect your orders, your carrier invoices and your payouts at the same time. And the amounts come from fixed calculations, not from the model: you get the sum and the source with it, so you can check the answer.

What does it cost?

We agree that per engagement. We are starting with a small group of businesses building along with what they need themselves, and pricing follows once that group is in place.

Get in touch

Tell us briefly what we can help you with, we reply personally.

Prefer to email directly?info@sentofinance.com